https://purposecraft.co.uk/blog daily 0.75 2023-03-12 https://purposecraft.co.uk/blog/the-truth-about-company-purpose-pdf97 monthly 0.5 2022-09-26 https://purposecraft.co.uk/blog/purposeforanemployee monthly 0.5 2022-09-16 https://purposecraft.co.uk/blog/getting-company-purpose-right monthly 0.5 2022-09-16 https://images.squarespace-cdn.com/content/v1/6082cc1d90a8910a482f2548/1632074364101-7MQAWZC5TKLMQP932M6N/Purposecraft%27s+proprietary+Company+Purpose+Evidence+Framework Blog - Getting company purpose right - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6082cc1d90a8910a482f2548/1629735876343-1MNFWGWHELY1TL816S51/Jigsaw+pieces Blog - Getting company purpose right - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6082cc1d90a8910a482f2548/1637521170872-DVCIXIW61V0JLN7PL63F/Group+of+people+climbing+a+peak+together Blog - Getting company purpose right - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://purposecraft.co.uk/blog/not-all-purposes-are-created-equal-five-causes-of-failure monthly 0.5 2022-09-16 https://images.squarespace-cdn.com/content/v1/6082cc1d90a8910a482f2548/ca29313a-b5fc-48c3-b611-5a7b286e873a/Wind+turbines.jpg Blog - “Not all purposes are created equal” - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6082cc1d90a8910a482f2548/1637518097412-VKC63HOJ10GFN4776TXQ/Marketing+team+working+at+a+white+board Blog - “Not all purposes are created equal” - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6082cc1d90a8910a482f2548/1637518130525-0ERCP2AVNFJZCSUYJNQQ/Several+sheep+looking+at+the+camera Blog - “Not all purposes are created equal” - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6082cc1d90a8910a482f2548/1637518162687-2JYX1IS59L10LN33INKA/A+hand+lifting+coffee+beans+from+a+pan Blog - “Not all purposes are created equal” - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6082cc1d90a8910a482f2548/1637518199723-RS53NTEOF6IYFKWRL6FM/Rows+of+empty+stadium+seats Blog - “Not all purposes are created equal” - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://purposecraft.co.uk/blog/the-business-case-for-company-purpose monthly 0.5 2022-12-23 https://purposecraft.co.uk/blog/purpose-two-point-zero-unifying-culture-and-strategy monthly 0.5 2022-09-16 https://images.squarespace-cdn.com/content/v1/6082cc1d90a8910a482f2548/1eb55ded-e21a-41c4-a575-721496b5c62e/Purposecraft%27s+proprietary+Anatomy+of+a+Purpose-Driven+Firm Blog - Purpose 2.0 - Unifying culture and strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://purposecraft.co.uk/blog/establishing-company-purpose-in-a-mature-organisation monthly 0.5 2022-09-16 https://images.squarespace-cdn.com/content/v1/6082cc1d90a8910a482f2548/1629735876343-1MNFWGWHELY1TL816S51/Jigsaw+puzzle+representing+the+complexity+of+an+organisation.jpg Blog - Establishing purpose in a mature organisation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://purposecraft.co.uk/blog-1 daily 0.75 2025-06-10 https://purposecraft.co.uk/blog-1/blog-post-one-jh7yx monthly 0.5 2019-08-13 https://purposecraft.co.uk/blog-1/blog-post-two-6nddj monthly 0.5 2019-08-13 https://purposecraft.co.uk/blog-1/blog-post-three-9s26b monthly 0.5 2019-08-13 https://purposecraft.co.uk/blog-1/blog-post-four-65mt4 monthly 0.5 2019-08-13 https://purposecraft.co.uk/contact-us daily 0.75 2024-03-12 https://purposecraft.co.uk/about-us daily 0.75 2023-03-12 https://images.squarespace-cdn.com/content/v1/6082cc1d90a8910a482f2548/1633718088534-SZSGNTWI4CTFAWAIJFPT/Inuksuk%2C+a+traditional+form+of+cairn+used+to+say+%22you+are+on+the+right+path%22%2C+the+symbol+of+Purposecraft.jpeg About us - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6082cc1d90a8910a482f2548/86b5e0f8-ea2a-4889-acbf-2a7cd587a710/NEDA+logo.jpg https://images.squarespace-cdn.com/content/v1/6082cc1d90a8910a482f2548/ad535d6d-8acb-4876-822e-46496e459078/image-asset.jpeg https://purposecraft.co.uk/cookiepolicy daily 0.75 2022-03-21 https://purposecraft.co.uk/case-studies daily 0.75 2023-03-12 https://images.squarespace-cdn.com/content/v1/6082cc1d90a8910a482f2548/1632071247229-QQ68VXV1YDARIS1JWK06/Multiple+highways+converging+on+a+city+nightscape.jpg Case studies https://images.squarespace-cdn.com/content/v1/6082cc1d90a8910a482f2548/1632071396969-HIFAFEI0171K3EQYWYJK/An+astronaut.jpg Case studies https://images.squarespace-cdn.com/content/v1/6082cc1d90a8910a482f2548/1629398985475-9596OPZ6VA4IYQ9FA2XF/Friends+relaxing+over+dinner+in+a+courtyard+restaurant.jpg Case studies https://purposecraft.co.uk/privacypolicy daily 0.75 2021-09-30 https://purposecraft.co.uk/terms-of-use daily 0.75 2021-09-30 https://purposecraft.co.uk/people daily 0.75 2023-09-23 https://images.squarespace-cdn.com/content/v1/6082cc1d90a8910a482f2548/1639082500593-5H1ZO32GHB0V92NNFHU6/SC%2BImage%2BJuly%2B2021.jpg People https://images.squarespace-cdn.com/content/v1/6082cc1d90a8910a482f2548/1639082788836-DQCCX4D65K392H739S3T/Charlie%2BHyde.jpg People https://images.squarespace-cdn.com/content/v1/6082cc1d90a8910a482f2548/1639082865297-RPUYZFBGXGLGVHHDD7X8/Martin%2BLee.jpg People https://images.squarespace-cdn.com/content/v1/6082cc1d90a8910a482f2548/1639765164787-VHLZE2AWA2WB9VBWQD2Q/Graeme%252BProudfoot.jpg People https://images.squarespace-cdn.com/content/v1/6082cc1d90a8910a482f2548/1639765198183-HBPNWKIK750479D7WLUJ/Max.Richards.jpg People https://images.squarespace-cdn.com/content/v1/6082cc1d90a8910a482f2548/2b2a9e04-771a-4690-ad5d-99e39e653c16/Larraine+Solomon.png People https://images.squarespace-cdn.com/content/v1/6082cc1d90a8910a482f2548/10c23150-0195-4a21-bec0-d0049c49a1b2/Jack+new.png People https://purposecraft.co.uk/home daily 1.0 2026-03-19 https://images.squarespace-cdn.com/content/v1/6082cc1d90a8910a482f2548/c433f5ae-d993-4b31-adec-59befe208a01/NEDA+logo.jpg https://images.squarespace-cdn.com/content/v1/6082cc1d90a8910a482f2548/1629814426287-WVBPAUYF4SBEF4WO0IFF/BBC+logo.png https://images.squarespace-cdn.com/content/v1/6082cc1d90a8910a482f2548/1629814482724-AQ0CEPJ1S4PDHMAYPIQQ/Carlyle+logo.png https://images.squarespace-cdn.com/content/v1/6082cc1d90a8910a482f2548/1629808287472-H1V0LDE2W1IKJ1IGJ2JT/Nike+logo.png https://images.squarespace-cdn.com/content/v1/6082cc1d90a8910a482f2548/1629814536577-IB7Y0WMS2R3YLI3C4F4L/AB+Inbev+logo.png https://images.squarespace-cdn.com/content/v1/6082cc1d90a8910a482f2548/1629814499267-ULCIN25EQ1QNLUP5T6ZR/Husqvarna+Group+logo.png https://images.squarespace-cdn.com/content/v1/6082cc1d90a8910a482f2548/1629814552760-WRNZ2W5EBS5AFCURAGZD/The+Investment+Association+logo.png https://images.squarespace-cdn.com/content/v1/6082cc1d90a8910a482f2548/1629814459668-UJ1SHK1U63XJYCILQAPV/Barclays+logo.png https://images.squarespace-cdn.com/content/v1/6082cc1d90a8910a482f2548/1629814515694-RRW23F6S9AMFNL3HY19F/Invesco+logo.png https://images.squarespace-cdn.com/content/v1/6082cc1d90a8910a482f2548/9c373910-6e07-4cb5-913b-4ad457a88f54/Lloyds+Banking+Group+logo.jpg https://images.squarespace-cdn.com/content/v1/6082cc1d90a8910a482f2548/25c932a7-17d8-4ed1-b552-67e4a26880d3/J%26S+L%26L+image.png https://images.squarespace-cdn.com/content/v1/6082cc1d90a8910a482f2548/d418e1ac-0789-480a-854b-c2c4f3db55c0/Screenshot+2023-03-07+at+14.44.26.png https://images.squarespace-cdn.com/content/v1/6082cc1d90a8910a482f2548/b394b24d-0da1-4fd4-820a-9ebe68509c33/Inuksuk.jpeg Home Our brand symbol, the Inuksuk, represents the significance of being on the right path, and inspires our work in helping companies achieve enduring strategic clarity. https://purposecraft.co.uk/webinar-registration daily 0.75 2024-04-02 https://images.squarespace-cdn.com/content/v1/6082cc1d90a8910a482f2548/5a73070e-d842-4876-a3cc-9b454f9aa1a8/J%26S+L%26L+image.png