Privacy Policy
Purposecraft is committed to protecting your privacy. We take the privacy of all clients and users of our site seriously and take great care to protect your personal information.
Background
If you are our client or just visiting our website, this policy applies to you.
The protection of your privacy and personal information is very important to us and so we make sure that not only do we have appropriate security measures in place, but also that any other organisation we work with to provide a service, meets the same standard as us.
Please read this policy carefully. It explains in detail the personal data we may collect about you when you visit our website or interact with us. It also sets out how we will store, handle and secure that data. It may be necessary to update our Privacy Policy from time to time, so please review it from time to time.
Definitions and interpretation
In this Privacy Policy, unless the context otherwise requires, the following expressions have the following meanings:
"Cookie" means a small file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site;
"Cookie Law" means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and of EU Regulation 2016/679 General Data Protection Regulation "GDPR";
"Personal data" means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data, as defined by the Data Protection Act 2018 and EU Regulation 2016/679 General Data Protection Regulation "GDPR". This may be your name, address, email or other digital identifiers such as cookies or IP address.
"We/Us/Our/Purposecraft" means Purposecraft Ltd, a limited company registered in England and Wales under company number 13064059, whose registered address is Third Floor, 207 Regent Street, London W1B 3HH, with the website purposecraft.co.uk.
Information about us and our role in your privacy
We are Purposecraft Ltd, a limited company registered in England and Wales under company number 13064059, whose registered address is Third Floor, 207 Regent Street, London W1B 3HH.
For the purpose of data protection legislation, we act as the 'Data Controller' of personal data. This means we determine how and why your data are processed. We are registered as a Data Controller at the UK Information Commissioner's Office.
The person responsible for managing privacy can be contacted by email at info@purposecraft.co.uk.
Explaining why we may collect and process your personal data
There are a number of potential reasons under the data protection legislation for collecting and processing your personal data, including:
Contractual obligations
In certain circumstances, we need your personal data to comply with our contractual obligations.
For example: this might apply if you are client of Purposecraft.
Legitimate interest
In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests.
For example: we may use your email address to contact you with relevant products and services we think may be of interest to you.
Consent
In specific situations, we can collect and process your data with your consent.
For example: when you tick a box to receive email newsletters.
Legal obligation
If the law requires us to, we may need to collect and process your data.
For example: we can pass on details of people involved in fraud or other criminal activity to law enforcement agencies.
You can change your mind. If you have previously given consent to our processing your data, you can freely withdraw your consent at any time. You can do this by emailing us at info@purposecraft.co.uk.
Information we collect from you
Personal data or information is any information about an individual that can be used to identify that person. Types of data we may collect, use, store and transfer are:
Identity and contact data
Your name, company name, home and company address, telephone number, email address, billing address.
Data that identifies you
Your IP address, login information, browser type and version, time zone setting, browser plug-in types, geolocation information about where you might be and operating system.
Profile data
Purchase orders or enquiries made by you.
Usage data
Your URL clickstreams (the path you take through our site), products/services viewed, page response times, download errors, how long you stay on our pages, what you do on those pages, how often, and other actions.
Marketing and communications data
Your preferences in receiving marketing from us and your communication preferences. We will never share your data with a third-party without your explicit consent
What about sensitive data?
We don't collect any "sensitive data" about you (such as racial or ethnic origin, political opinions, religious/philosophical beliefs, trade union membership, genetic data, biometric data, health data, data about your sexual life or orientation, and offences or alleged offences) except when we have your specific consent, or when we have to comply with the law.
When we collect your information
We may collect your personal data when you do any of the following:
Visit our website (please see our Cookie Policy for more information)
Submit information via our website or other web form
Engage with us on social media
Request to be contacted
Contact us with a question or request
Use our services
Work in partnership with us
Provide a testimonial, review or comment
Give us feedback or evaluate our services
Complete any surveys we send you
How we use the information we collect
We may use your data for a combination of reasons that include fulfilling our contractual obligations, providing you with the best service, developing our business, and fulfilling our legal obligations. Data protection law means that we can only use your data for certain reasons and where we have a legal basis to do so. The legal bases for our collecting your information are set out here.
Your privacy choices and rights
Your choices
You can choose not to provide us with personal data.
If you do this, you can continue to use the website and browse its pages, but we will not be able to communicate with you without your personal data.
You can choose not to accept Cookies when using our website.
By selecting to reject all cookies when shown our Cookie banner, you can continue to use the website and browse its pages, but our website may not work as effectively. (Please see our Cookie Policy for more details)
You can turn off cookies in your browser by changing its settings
You can block cookies by activating a setting on your browser allowing you to refuse cookies. You can also delete cookies through your browser settings. If you turn off cookies, you can continue to use the website and browse its pages, but our website may not work as effectively.
You can tell us not to use your data for marketing
We will inform you (before collecting your data) if we intend to use your data for marketing and ask for your consent. We will never pass on your information to third parties without your consent.
Your rights
You can exercise your rights by sending us an email at info@purposecraft.co.uk.
You have the right to access information we hold about you. This includes the right to ask us information about:
The categories of data we're processing
The purposes of data processing
The third parties to whom the data may be disclosed
How long the data will be stored (or the criteria used to determine that period)
Your rights regarding our use of your data
We will provide you with the information within one month of your request, unless doing so would adversely affect the rights and freedoms of other party (e.g. another person's confidentiality or intellectual property rights). We'll tell you if we can't meet your request for that reason.
You have the right to make us correct any inaccurate personal data about you.
You can object to our using your data for profiling.
We may use your data to determine whether we should let you know information that might be relevant to you (for example, tailoring emails to you based on your behaviour).
You have the right to port your data to another service.
We will give you a copy of your data so that you can provide it to another service. If you ask us and where it is possible, we will directly transfer the data to the other service for you.
You have the right to be 'forgotten' by us
You can do this by asking us to erase any personal data we hold about you, if it is no longer necessary for us to hold the data for purposes of your use of Purposecraft.
You have the right to lodge a complaint regarding our use of your data.
Please tell us first, so that we have a chance to address your concerns. If we fail in this, you can address your complaint to the UK Information Commissioner's Office, either by calling their helpline or as directed on their website at www.ico.org.uk.
How secure is the data we collect?
We have physical, electronic, and managerial procedures to safeguard and secure the information we collect.
Please remember: You provide personal data at your own risk: unfortunately, no data transmission is guaranteed to be 100% secure
If you believe your privacy has been breached, please contact us immediately at info@purposecraft.co.uk
Where do we store your data?
The personal data we collect is processed at our offices in London and in any data processing facilities operated by the third parties we use. By submitting your personal data, you agree to this transfer, storing or processing by us.
How long do we store your data?
We will stop actively using and delete any personal identifiable information about you within 12 months from the last time you were in contact with Purposecraft. If agreed by a separate contract, we will delete your personal data from our archives no later than 6 years or as agreed with you in a separate contract.
Third parties who process your data
Purposecraft may from time to time share your personal data with third parties to ensure the services required work well. When we do this, we will ensure that your data is shared only when necessary and, according to the safeguards and good practices detailed in this Privacy Policy.
The third parties can include external companies who act as our partners, suppliers, insurers, and agencies but only where they meet our standards of data and security.
We only share information which allows third parties to provide their service to us and/or facilitate them providing services to you.
How we use cookies
Our website purposecraft.co.uk uses Cookies and similar technologies in order to distinguish you from other users. By using Cookies, we are able to provide you with a better experience and, to improve Our Site by better understanding how you use it.
Before Cookies are placed on your computer or device, you will be shown a pop-up banner notifying you that we use cookies, and you will be given the opportunity to accept or reject these. By giving your consent to the placing of Cookies you are enabling Us to provide the best possible experience and service to you.
For the most common web browsers, you can see which cookies are active in your browser’s settings, and clear cookies from your browser or device, either globally or from a specific website.
Further details can be found in our Cookie Policy.
Queries & complaints
Queries
If after reviewing this Privacy Policy, you have any questions, complaints or privacy concerns, or would like to make any requests in relation to your Personal Information, please send an email to us at info@purposecraft.co.uk.
Complaints
If you're not satisfied with our response to any complaint or believe our processing of your information does not comply with data protection law, you can make a complaint to the Information Commissioner's Office (ICO) using the following details:
Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Telephone number: 0303 123 1113
Website: www.ico.org.uk